Why is Ace a Subscription? (And Why It’s Worth It)

Jun 2

If you’ve spent any time with Ace, you already know it’s not just another shooting game. Ace is a complete shooting experience. It is your companion helping you get better, stay sharp, and actually enjoy shooting those reps in the process. And our members who use it that way - REALLY use it. Like 20,000 rounds a month, jump on it every day, and excitedly share how their skills have sky rocketed. That is the power of Ace.

If you are new to Ace, you may be asking “That’s all great. But why a subscription?” It’s a fair question. So let’s break it down.

Ace is a Living Product - New Content Always, Not a One and Done App

Most traditional dry fire tools are just that: static tools. You buy them once, you use them, and eventually, they become another gadget gathering dust on your gun bench.

Ace was built to be something different. It’s not a static product; it’s a living, breathing training platform. Every day - a new Daily Drill to go after. Every week - a Series combinging a few stages to test you. Every couple weeks - new stages added to the library. So the content never gets stale. And all throughout - we add new optics, VR guns, and user requested features.

Need proof? In the past 12 months, we’ve added over 70 new shooting stages, 8 new VR guns, 20 new optics or iron sights, and partnered directly with over a dozen brands. That’s averaging over a stage every week and a couple VR guns or optics each month.

Ace started with 10 stages. We now have over a 140. And it keeps growing.

We’re talking:

30+ USPSA Classifiers
Interactive rombot and drone mini-games
Several defense, target identification, and threshold scenarios
All 7 official Steel Challenge stages
Wide range of true to life, licensed VR guns optics.
Competitive multiplayer stages and improved scoring models

New VR guns from manufacturer brand partners like SIG SAUER, Staccato, Shadow Systems, and more. This kind of content development isn’t cheap, and it doesn’t happen on autopilot.

We keep the content fresh so you can keep your skills fresh.

Ace is Built and Maintained Right Here in the U.S.

Let’s talk about how all this virtual [reality] magic happens.

Instead of outsourcing software development and customer service overseas, our code, our visual elements, and our user experiences are engineered by our U.S.-based and Ace-employed software development team. Our handset order fulfillment and customer services are the same way - based right here in Texas.

Why does that matter? Two reasons:

Quality: U.S.-based development allows us to iterate faster, maintain higher standards, and integrate feedback quickly, all while supporting American jobs.
Security and Support: We’re not some faceless cubicle farm around the world. We’re accessible, responsive, and proud to support our community. We’re in the Discord Channel. We’re on social media, monitoring and replying to your comments.

We consider your subscription a commitment we must uphold. We drive those funds right back into continuous feature development, content creation, and experience enhancements. We want Ace to keep moving forward without compromise. And that’s good for you too, because the platform just keeps getting better and better.

A Membership That Saves You Money - Rounds, Range Fees, and Rentals

We get it, subscriptions are everywhere. And not all of them are great.

But Ace isn’t charging for fluff. Here’s what you’re actually getting:

Fresh Content - Full access to over 140 dynamic drills and stages. If you’re reading this a few weeks after we published this blog post, that number is even higher.
Immediate Feedback - Real-time feedback on accuracy, split times, and shot placement
Performance History and Metrics Tracking - Scores, Rounds, Days and progress to your past and to the standards. All of your data available to analyze anytime from the companion Ace Mobile App for iOS (link) and Android (link). That helps you stay motivated and to hold yourself accountable.
Live Global Leaderboards - Competitive multiplayer modes with live leaderboards
Responsive Improvements - Constant platform updates and improvements. If there’s a bug, we’ll squash it.
A Global Community - A growing community of thousands of shooters, coaches, and pros.

We’ve structured pricing to stay affordable, too:

Monthly Plan – $19/month
Annual Plan – $168/year (save 25%)

For less than the cost of a single range trip, you get unlimited access to the most advanced dry fire training system on the market, updated constantly and supported by a U.S.-based team. On the monthly plan, it comes out to $0.63 cents a day. Pick the annual plan to bring that down to $0.46 cents.

And, if you ever decide to cancel your Ace Club membership, you’ll still have access to Ace Limited, which gives you unlimited rounds, an open range, 1 VR gun, and a working shot timer for running basic drills – and that’s free, forever.

You are a Member of the Ace Community, Not a Faceless App User

The goal here has always been simple: make people shoot better and take care of them along the way.

Whether you are a new shooter, a seasoned pro, or a recreational hobbyist, this is your Ace Community. From our encouraging Facebook Group to our helpful Discord Channel, your feedback is funneled directly from Ace Members to our developers every day. We are building this together.

We care about our members. We want them to enjoy their shooting experiences. Our team celebrates every time someone shares how their skills improved or how they hit a new milestone. It’s their reviews you see featured throughout our website.

And our members are crushing milestones lately. On average, Ace members log over 4,700 rounds per month. Each time an Ace Member surpasses 100K rounds and even 250K rounds fired in the platform, our CEO sends them a hand signed note and a commemorative coin. That’s real, focused training time and it deserves recognition.

You’re Investing in Your Shooting Fitness to Keep Your Skills Sharp

When you become an Ace member, you’re doing more than unlocking features. You’re investing in your skills. Staying sharp requires regular training. But life is busy. And getting to the range can be a hassle. Now you can get reps in whenever is best for your schedule. Don’t let weeks or months go by without any trigger time. Don’t let the fundamentals start to slip.

And most importantly, you’re giving yourself a proven way to get better anytime, anywhere — and have fun while doing it.

Final Thoughts

Subscriptions shouldn’t feel like a burden. They should feel like value returned constantly. At Ace, we work hard to make sure our updates, features, and experiences earn that monthly price and then some.

Our mission is to unlock the joy of shooting and builds the worlds largest shooting community. Your subscription helps us do that. It ensures that Ace isn’t just good on day 1, but keeps getting better.

Experience why thousands of shooters are making Ace their go-to training system. We hope to see you on the virtual range.